AST Distribution, (part of Applied Satellite Technology Ltd), and Thrane & Thrane announced today (8th July, 2010) they have entered into an agreement appointing AST as a Master Distributor of Thrane & Thrane products for the SEA/Pacific region.
AST, uniquely in the industry, is the world’s largest, independently owned private company specialising in global provision of advanced satellite mobile communications. Thrane & Thrane is the worlds leading manufacturer of terminals and land earth stations for global mobile satellite and radio.
The new appointment is a welcome addition to the existing global MD Status held by AST, and applies to Thrane & Thrane’s extensive range of satellite and radio communications equipment.
The new agreement is an important step towards fulfilling Thrane & Thrane’s commitment to improving its overall customer service by focusing on its worldwide distribution network, and stands as testiment to AST’s success in the European region since MD Status was granted in 2007.
Daniel Friis, SVP EMEA/SEA & Customer Service at Thrane & Thrane, explained why AST was chosen: "Implementing a strong distribution strategy includes setting up partnerships with some of the leading distributors in this business. We chose AST for the SEA/Pacific region because it is a forward thinking company that compliments our own strategy, which ultimately is to deliver the best products and services available in the marketplace to partners, in both existing and new channels. Futhermore the agreement will secure local stock of our full product portfolio in the region so our partners can have delivery of our full portfolio with very short lead times.
Gregory Darling, Managing Director of AST commented: “AST`s strength and ambition is to provide best in class support to its existing indirect sales partners combined with developing new sales channels to commercially exploit the new innovative range of products from Thrane & Thrane. The addition of SEA/Pacific to our existing global MD Status, will allow AST to expand our reach into this new and exciting region”.
AST will supply the EXPLORER® and SAILOR® branded equipment, including radio to Thrane & Thrane Registered Resellers throughout the SEA/Pacific region from its specialist tax free zone warehouse in Singapore.